Fin Krispy Kreme Executive Summary
September 30, 2013
FIN 3717 Case 3 Executive Summary
“Krispy Kreme Doughnuts, Inc.” Executive Summary:
* As the millennium began, the future for Krispy Kreme Doughnuts, Inc, looked very promising.
* Not only had the company created an iconic status for themselves and gained a cult-like following, it had quickly become a darling of Wall Street.
* Less than a year after its IPO, in April 2000, Krispy Kreme shares were selling for 62 times earnings and, by 2003, Fortune magazine dubbed
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