conduct an External Environmental analysis influencing UK Fashion retail company Primark. The report reviews Political, environmental, societal, technological and legal factors that could affect the functioning of the retail chain. The analysis is then used to draw a conclusion on opportunities and threats that are faced by the company.
Primark - An Overview
Launched in 1969 on Mary Street, Dublin as ‘Penny’s’, Primark is an Irish retailer with 254 stores across Ireland, United Kingdom, Austria,
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