Potential Electronic Commerce Aspects Related To The Development Of The Kudler Fine Foods Frequent Shopper Program

  • Premium Essay

    Considerations for Kudler Fine Foods, Frequent Shopper Program

    Considerations for Kudler Fine Foods Frequent Shopper Program Kulder Fine Foods is considering the development of a system that tracks customer purchases through a Frequent Shopper Program that will reward points for the loyalty of Kulder’s customers, which can then be redeemed for gift items. In doing so, there are many legal, ethical, and security aspects for Kulder Fine Foods to consider in developing such a program for its loyal customers. Kulder Fine Foods will need to employ a secure E-commerce website

    Words: 703 - Pages: 3

  • Premium Essay

    Kudler Fine Foods Frequent Shopper Program

    Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request

    Words: 1502 - Pages: 7

  • Free Essay

    Frequent Shopper Program System

    Frequent Shopper Program System Kathy Kudler, President of Kudler Fine Foods wants to put in place a program to let existing customers know they are valuable to the store and persuade them to shop with greater frequency. The customer-buying model will help Kudler improve its practices and assistance to please their appreciated customers. Cost is not a main concern for Kudler customers; these customers are interested in high quality and specialized goods. Therefore, Kudler has requested a Frequent

    Words: 908 - Pages: 4

  • Premium Essay

    Kudler Fine Foods

    22-2013 KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca. On June 18, 1998 with financing the first Kudler Fine Foods opened. Nine months later the store broke even and was profitable for the year. In 2003 a second store was opened at Del Mar and a third shop opened in Encinitas in 2003. Located in the San Diego metropolitan area Kudler Fine Foods provides

    Words: 1010 - Pages: 5

  • Premium Essay

    Kudler Fine Foods

    Kudler Fine Foods is currently implementing a system to track customer purchases through the intranet. Since the recent growth Kudler is now focused on expanding their services to increase revenue.  Sales and marketing are seeking to target a large customer base by offering a loyalty program by offering several incentives for returning customers and a specialty-cooking seminar where customer will participate with a world-renowned chef, local celebrities and other experts. Sales and marketing predicts

    Words: 2317 - Pages: 10

  • Premium Essay

    Kudler Food Program

    Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. FSP Project Scope The scope of the FSP project includes all: * Hardware * Software * Infrastructure * Network Components * Documentation

    Words: 4256 - Pages: 18

  • Premium Essay

    Kudler Fine Foods

    Kudler Fine Foods is a high end grocery store. Kudler Fine Foods has its own bakery that makes fresh baked goods from old world recipes, imports gourmet cheeses and wine. The company also imports fresh, organic meat and produce. Kudler Fine Foods competes in the marketplace by trying to stay one step ahead of the competitors. Kudler started having parties in the store. The parties have special guests that also include local celebrities and other well known chefs. The in store parties teach customers

    Words: 878 - Pages: 4

  • Free Essay

    Kudler Fine Foods Shopping Program

    Kudler Fine Foods Shopping Program Charlie Salmon BSA310 12/17/2012 Curtis Harris Kudler Fine Foods Shopping Program Located in many different cities throughout the state of California, Kudler Fine Foods is a very popular grocery store. At Kudler Fine Foods, their main objective is to obtain profit maximization. This is done by providing high quality products at prices that are very competitive with their competitors. By doing this, Kudler Fine Foods is expecting to have a substantial

    Words: 880 - Pages: 4

  • Premium Essay

    Frequent Shopper Program

    Frequent Shopper Program Tonya Freeman-Gely BSA/310 March 25, 2013 Jeffrey Doolin Abstract Kudler Fine Foods has decided that it would be beneficial to the company to create and utilize a Frequent Shopper Program. In order to help make this happen Smith Consulting has been hired to design and develop a Frequent Shopper Program that will be functional and effective. Throughout this paper there will be different concerns discussed in regards to the new program, such as: legal, ethical, and

    Words: 1481 - Pages: 6

  • Premium Essay

    Kudler Fine Foods

    Kudler Fine Foods Gregory Salazar Mkt/421 April 10, 2013 Jose Medina Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has

    Words: 938 - Pages: 4

  • Premium Essay

    Security Considerations: Kudler Fine Foods Loyalty Program

    Loyalty Points project, the development team must store one to one interviews with key stakeholders in a secure location. The key deliverables in this stage are the business requirements document (BRD) and the project charter. Hence, the project manager (PM) must store these notes and documents in a secure location. If the documents are in electronic format, having a full disk encryption technique like Secure Disk from Seagate Technologies or a file encryption program like PGP Desktop would be an

    Words: 1182 - Pages: 5

  • Premium Essay

    Kudler Fine Foods Service Request Sr-Kf-013

    Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler

    Words: 7121 - Pages: 29

  • Premium Essay

    Bsa 310 Kudler Frequent Shopper Program

    Frequent Shopper Program Overview Kudler Fine Foods is a thriving business specializing in bakery and pastry products, fresh meat & seafood, and cheese and specialty dairy products. Recently, KFF has decided to start a frequent shopper program in order to increase revenue. Kudler is planning to track purchase behavior at the individual customer level and provide high value incentives through a partnership with a loyalty points program. By partnering with a loyalty points program company, customers

    Words: 849 - Pages: 4

  • Premium Essay

    Frequent Shopper Program

    Kudler fine foods frequent shopper program Abstract The topic discussed below addresses the frequent shopper program that Kudler Fine Foods is currently in the process of developing. The use of this type of program can cause potential legal, ethical, and information security concerns. These concerns, if not addressed, will cause cost impacts to the company as a result of developing and implementing this program. The frequent shopper program is a customer point system that allows customers to cash

    Words: 1052 - Pages: 5

  • Premium Essay

    Business Frequent Shopper Program

    Frequent Shopper Program Roy Gage BSA 310 November 7, 2013 Oswald Angst Kudler Fine Foods has been in business since 1998 and has since opened two more stores since. Since inception the store has been known for there fine foods and wine selection. They have been so successful that they are looking to open a frequent shopper program for each store. In the process of attempting the program, there may have been some questions that have not been answered as far as security concerns. Some of

    Words: 819 - Pages: 4

  • Free Essay

    Kudler Frequent Shopper Program

    * The program shall initially collect customer information at registration, including * Full Name * Address * The program may initially collect additional information, including * Telephone Number * Email * Information shall be collectable by written card, POS system input, or online registration * The program shall Identify each customer with a unique identifier * The program shall identify reward point values for every purchasable item * The program

    Words: 300 - Pages: 2

  • Free Essay

    Kudler Fine Foods Analysis

    Running head: KUDLER FINE FOODS ANALYSIS Kudler Fine Foods Analysis Stefanie Villalobos University of Phoenix Management MGT 521 James Richey February 26, 2009 Kudler Fine Foods Analysis DESCRIBE THE SITUATION According to Kudler Fine Foods 2003 strategic plan the company has the opportunity for growth but needs to use all its available resources. Kudler Fine Foods is a gourmet grocery store with the finest meats, produce, cheeses, and wines. Kathy Kudler, the owner, stated

    Words: 769 - Pages: 4

  • Premium Essay

    Architecture for Kudler Fine Foods Frequent Shopper

    Architecture for Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods needs a logical technical architecture for their new Frequent Shopper Program’s system to work efficiently and accurately. This document describes the architecture Kudler Fine Foods needs to make their program successful while including descriptions about the hardware environment used to support the development and production of the system; network connections between the stores and Kudler’s headquarters;

    Words: 1046 - Pages: 5

  • Premium Essay

    Kudler Fine Foods Frequent Shopper Program

    Kudler Fine Foods Frequent Shopper Program Kudler fine foods are based out of several locations out of the state of California. The driving objective is for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Furthermore, Kudler fine foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operation. Kudler Fine Foods also like to increase loyalty and profits to their organization

    Words: 2668 - Pages: 11

  • Premium Essay

    Kudler Fine Foods Frequent Shopper

    Kudler Fine Foods has come a long way since they first opened their doors. The main goal of the company is to satisfy the customers' needs. Kudler Fine Foods has learned that by offering incentives for their frequent customers could increase the revenue of the company. Kudler Fine Foods must first take into consideration the legal, ethical and security issues for the frequent shopper program. Kudler Fine Foods will also need to take into consideration the financial concerns when it comes to the revenue

    Words: 803 - Pages: 4

  • Free Essay

    Frequent Shopper Program: Part I

    Frequent Shopper Program: Part I The Frequent Shopper Program identifies, determines, and tracks customers' purchasing behavior. The program is applied by retailers to attract long-term customers that demonstrate a loyal relationship between both parties (Iterative and Incremental Development Testing, 2008).This paper discusses the methods that can be used in the development of the Frequent Shopper Program by Smith Systems Consulting. Waterfall model Waterfall Model operates in a waterfall process

    Words: 1558 - Pages: 7

  • Premium Essay

    Kudler Fine Foods Frequent Shopper Program Security Concerns

    Kudler Fine Foods Frequent Shopper Program Security Concerns Kudler Fine Foods is an upscale food specialty store with three locations in the San Diego metropolitan area. The needs of the customers and overall satisfaction is the main mission that Kudler strives to uphold. Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability

    Words: 908 - Pages: 4

  • Premium Essay

    Kudler Fine Foods

    Kudler fine foods is a group of stores opened to provide the local area’s with a gourmet touch, The store has experienced in a relative aspect a good amount of growth. The Kudler fine foods company wants to improve efficiency of its operations as well increase the consumer purchase cycle (Kudler Fine Foods). Kudler is taking a different type of business aspect to make changes that will resonate through the company. Kudler will have to make the necessary business adjustments, using a marketing analysis

    Words: 830 - Pages: 4

  • Premium Essay

    Kudler Fine Foods Frequent Shopper Program

    Kudler Fine Foods Frequent Shopper Program Brian Musha, Darrell Jones, David Kress, Matthew DiMare, Jason Longo, Thomas Kunis CMGT/400 February 9, 2015 Robert Quintin Introduction Team C has been tasked to develop a Customer Loyalty Program for frequent shoppers at Kudler Fine Foods. The program will consist of loyalty points that may be used by the frequent shoppers to purchase high value merchandise from the vendors of the loyalty points partner program. The team has also been tasked

    Words: 4127 - Pages: 17

  • Premium Essay

    Frequent Shopper Program Part 1

    Frequent Shopper Program Alberto Mercado BSA/385 March 30, 2015 Udaya Tejwani Frequent Shopper Program Kudler Fine Foods is currently in the process of establishing a frequent shopper program. This program will give Kudler Fine Foods the ability to track their customer’s purchases, and receive loyalty points that can be redeemed for high value items. Kudler Fine Foods number one priority is customer service. The Company has recently experienced significant growth and is now focused

    Words: 972 - Pages: 4

  • Premium Essay

    Kudler Fine Foods

    Towyna Robertson’s portion Kudler Fine Foods sells domestic and imported wine, fresh bread, organic meat and seafood, organic cheese and dairy and fresh produce. Although there are other markets in the area Kathy doesn’t feel they are a threat because they don’t offer the same items. (University of Phoenix,  2003). Kudler Fine Foods currently have three locations and Kathy Kudler, the vision behind the organization plans to grow and expand over the next 10 to 15 years. This company was forced to

    Words: 330 - Pages: 2

  • Premium Essay

    Frequent Shopper

    Frequent Shopper Program Eric Lopez BSA/310 August 4, 2005 Craigs List Frequent Shopper Program. Located throughout several different parts of California, is a popular food store that is called Kudler Fine Foods. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this being their main goal, the store believes it will greatly gain profit and exposure leading up to the company growing. Kudler

    Words: 1513 - Pages: 7

  • Premium Essay

    Kudler Fine Foods Ethical Program

    Kudler Fine Foods Ethical Program XMGT/216 May 8, 2011 Kudler Fine Foods Ethical Program In order to build an Ethical Organization Profile it is very important to understand the culture and operations of the business. Kudler Fine Foods is an upscale specialty food provider. Kudler places strong emphasis on quality and the ability to provide one stop shopping for the finest foods across a large spectrum of products. The company currently has three locations that boast 8,000 square feet

    Words: 2653 - Pages: 11

  • Premium Essay

    Kudler Fine Foods- Marketability

    Kudler Fine Foods functions as an affluent specialty grocery store in the Southern California region. The founder of Kudler Fine Foods, Kathy Kudler, turned a dream into a reality when she opened the first store in 1998 and hasn’t looked back since. In the corporations first year of operation, they could turn a profit and maintain their unique character. The company shares a common goal and mission with its employees, which encompasses customer service, professionalism, and etiquette. The company’s

    Words: 1567 - Pages: 7

  • Premium Essay

    Kudler Fine Foods

    CMGT/400 Final Project Kudler Fine Foods IT Security report This table is developed to help us identify the top threats with the new customer rewards program that we are putting into play. Kudler Fine Foods is getting a new and improved system that will help them keep track of the shoppers purchase activities. This table was developed by us in hopes of letting them know the vulnerabilities’ and threats that may arise while doing so. Also we have drafted a summary of the threats that we the

    Words: 1511 - Pages: 7

  • Premium Essay

    Kudler Fine Foods Service Request Sr-Kf-013

    Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler

    Words: 7143 - Pages: 29

  • Premium Essay

    Kudler Fine Foods

    Introduction Kudler Fine Foods is a local trendy specialty food store. It is located in the San Diego metropolitan area. The company has overall of three stores located in La Jolla, Del Mar and Encinitas. Each of the company's stores has more or less 16,000 square feet of retail space situated in a modish shopping centre. All the stores of the company are stocked with the extraordinarily premium domestic and imported foodstuffs along with a categorization into the diverse departments, which are

    Words: 1298 - Pages: 6

  • Premium Essay

    Kudler Fine Foods

    PR Campaign-Kudler Fine Foods Bill Hussey MKT/438 October 31, 2011 Tammy Fernandez PR Campaign-Kudler Fine Foods As an organization Kudler Fine Foods is experiencing security issues associated with operating on the Internet. Learning Team A will act as the public relations team and will create and identify ways to address the issue. This paper will focus on the target audience for the public relations campaign, discuss ethical implications related to the public relation issues, develop

    Words: 4024 - Pages: 17

  • Premium Essay

    Proposed Frequent Shopper Rewards Program

    Kudler Fine Foods – Proposed Frequent Shopper Rewards Program BSA/375 Todd Feuerherm December 21, 2014 Introduction In Figure 1, we have a basic example of the data being processed through our reward point’s program database. First we have qualifying purchases that determine what points from purchases are rewarded in the transaction. Then we have a designated purchase behavior section that will determine what the customer mostly likes in their purchases and what they mostly buy. Total allocated

    Words: 4865 - Pages: 20

  • Premium Essay

    Kudler Fine Foods’ E-Commerce Analysis Paper

    Kudler Fine Foods’ E-Commerce Analysis Paper Kudler Fine Foods wants to improve the functionality of their current website to be more competitive. We, Learning Team B, are assigned to this task; implementing e-commerce functionality to Kudler’s website, allowing the company to become more competitive. As part of this task, we will discuss and analyze how we will integrate online shopping cart functionality to Kudler’s site and how to optimize their site for search engines. We will also discuss

    Words: 3156 - Pages: 13

  • Premium Essay

    Kudler Frequent Shopper

    SERVICE REQUEST SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing

    Words: 5143 - Pages: 21

  • Premium Essay

    Kudler Fine Foods

    Kudler Fine Foods – Marketing Research LaToya Grant MKT 421 Bryan Rice January 26, 2012 Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers

    Words: 1347 - Pages: 6

  • Premium Essay

    Ecommerce for Kudler Fine Foods

    Introduction Kudler Fine Foods is a specialty food store which provides fine foods, wines, and related needs to the San Diego metropolitan area. The company has three locations and offers bakery and pastry, produce, meat and seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler is collecting data to determine the business and cost relevance toward a revenue increase through a frequent shopper program. Considerations To properly decide the value of a frequent shopper program

    Words: 678 - Pages: 3

  • Premium Essay

    Kudler Fine Foods - Career Development Plan

    Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area solely owned and operated by Kathy Kudler. The company has three locations La Jolla, Del Mar, and Encinitas. Each store has approximately 16,000 square feet of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments; Fresh Bakery and Pastries, Fresh Produce, Fresh Meat &

    Words: 1803 - Pages: 8

  • Premium Essay

    Kudler Fine Foods Service Request Sr-Kf-013

    Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence

    Words: 5738 - Pages: 23

  • Premium Essay

    Kudler Fine Foods

    Kudler Fine Food's Frequent Shopper Program Rey Dela Cruz BSA310 March 19, 2011 Morris Polston Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines. Kathy Kudler, the owner of Kudler Fine

    Words: 858 - Pages: 4

  • Premium Essay

    Kudler Frequent Shopper Program

    Abstract This paper talks about Kudler Fine foods and their speaking about incorporating the frequent shopper program into their store. They are considering the positive and negative benefits for the company and for the customers. They are trying to also consider the legality and ethical issues that would need to be issued for this to be installed. Kudler Frequent Shopper Program Kudler Fine food is an upscale specialty food store located in San Diego,

    Words: 1383 - Pages: 6

  • Premium Essay

    Kudler Fine Food

    Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional

    Words: 1066 - Pages: 5

  • Premium Essay

    Marketing Research for Kudler Fine Foods

    Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts

    Words: 1090 - Pages: 5

  • Premium Essay

    Kudler Fine Foods

    Kudler Fine Foods Sonia Shelby MMPBL 502 January 15, 2012 Dr. Patricia Anderson Abstract In the wake of growth, expansion, and overcoming temporary closing some departments for renovations, Kudler Fine Foods (Kudler) made the right business decisions to renovate its store sequentially; thereby eliminating the need to downsize its workforce. Management temporarily relocated affected employees to one of the other stores not under renovation offered the best solution for its customers, employees

    Words: 1648 - Pages: 7

  • Free Essay

    Kudler Fine Foods

    KUDLER FINE FOODS OPENS FIRST STORE IN CANADA ONTARIO, Canada – KUDLER Fine Foods announces plans to open new store in Canada offering fine foods from all over the world, specializing in produce, meats, bakery, and cheese items. Owner Kathy Kudler says, “We believe with the diverse rich cultures Canada has to offer, our stores will be an opportunity for us to share only the finest products with the mix of diverse customers.” Kudler Fine foods will open their doors with an open house that will

    Words: 271 - Pages: 2

  • Premium Essay

    Kudler Fine Foods

    head: Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program University of Phoenix Abstract Kudler Fine Foods is developing a new Frequent Shopper Program. This program will track customer purchases through the Frequent Shopper Program to award loyalty points for redemption. This paper will discuss the potential legal, ethical, and information security concerns related to this program. Kudler Fine Foods Frequent

    Words: 739 - Pages: 3

  • Premium Essay

    Kudler Fine Foods

    KFF Team D BSA/375 7/29/2012 Alan Basa KFF Kudler Foods Team D BSA/375 7/29/2012 Anastasia Jakubow Kudler Foods and CofO Kudler Fine Foods are located in different parts of California and is a popular store in those areas. Kudler like other business want to produce quality products at a lower price than their competitors in order to maximize their profit. Kudler Fine Foods wants to move into the e-commerce business in order to expand their business and in turn attract more online

    Words: 886 - Pages: 4

  • Premium Essay

    Kudler Fine Food Marketing Research

    Kudler Fine Foods: Marketing Research Julia Child adapted sophisticated French cuisine for mainstream Americans when she released her cookbook, Mastering the Art of French Cooking, in September 1961. The two-volume cookbook was groundbreaking at the time and is considered a standard guide for the culinary community. Since the publishing of her cookbook and airing of her televised cooking show, practicing one’s culinary skills has become commonplace. Kathy Kudler is no exception. She has turned

    Words: 1370 - Pages: 6

  • Premium Essay

    Kudler Fine Food

    Marketing Research Kudler Fine Food’s Velva Godinez MKT/421 August 14, 2012 Instructor: Jamal Ibrahim Marketing Research Kudler Fine Foods marketing strategy is simple they simply “offer the highest quality and largest variety for the most reasonable price. Kudler is a Fine Foods store, so their focus needs to be on the quality of their products and less about how inexpensive they are. Shoppers of this high-end target market are more concerned with quality

    Words: 835 - Pages: 4

+
-