Porters Five Model
nonalcoholic beverage brands” (MintGlobal, 2014). It primarily serves sparkling beverages but
also wide range of still beverages such as water, juices, ready-to-drink teas and coffees, and
sports drinks. The Coca-Cola Company was founded in 1886, by John S. Pemberton and served
Coca-Cola at a local Pharmacy in downtown Atlanta, Georgia (The Coca-Cola Company, 2014).
In 1892, Asa Candler purchased and incorporated the Coca-Cola Company as a Georgia
Corporation (The Coca-Cola Company, 2014). Fourteen
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