Omo Detergent

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    Organizational Study

    care and foods products, no other company touches so many people’s lives in so many different ways. Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove, Omo, Sunsilk, Axe and other well known brands. From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.  We're constantly enhancing our brands to deliver more intense, rewarding

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    Detergent Wars

    Detergent wars: Nirma, Wheel & Ghari HLL entered India in 1957 and was the undisputed leader in detergent space. Surf was the most selling detergent in India. However in 1980's Surf suffered huge losses at the hands of a new and small firm, Nirma Chemicals. Nirma was launched in 1969 and its primary focus was to create a good, branded product at affordable prices. The product was priced far lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle

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    An Analysis of Planning for Surf Excel in Bangladesh

    Unilever…………………………………………………...11 Symbolization of the logo…………………………………………….12 Constitution…………………………………………………………...13 Management committee………………………………………………13 Mission………………………………………………………………..14 Business portfolio……………………………………………………..15 Surf Excel detergent…………………………………………………..18 Mission of Surf Excel…………………………………………………18 Objectives of Surf Excel………………………………………………18 Goals…………………………………………………………………..19 MBO…………………………………………………………………..19 Plans for Surf Excel…………………………………………………...20 Planning for production

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    Brazilian Detergent Market

    The Decision Exhibit 1 shows the detailed analysis of the market. Clearly, the majority (relative to individual detergent brand) of the users are still in the soap segment. To grow, Unilever could choose to steal market shares from other players. However, neither P&G nor local brands have large market share. Thus, a better way to grow is to penetrate market of laundry soap. Although Unilever has shares in laundry soap, the major players in laundry soap market are local brands. Therefore, cannibalization

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    Liods

    advertising and promotion is required (Hisrich and Peters, 1991). From the business world, we have reports of the sheer amounts of money spent on the launch cycle of products. For example Unilever spent $200 million on the development of the new detergent OMO Power, the marketing expenses during the new product launch were over $330 million (Riesbos and Waarts, 1994) and in the UK the 1994 launch of the mobile phone service Orange was £7m, estimated to be around three times as much as the development

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    Attaining Cost Leadership

    ( The economist 2008). If the marketing team of a company is selling several products they can often do so more efficiently than if they are selling only one product. For example Unilever Nigeria plc with a range of products which includes OMO detergents, Close up tooth paste among several others. Unilever Plc can leverage the cost of the sales team travel time over a greater revenue base, so cost efficiency improves The Learning curve The learning curve also called the experience curve

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    Marketing

    companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food, drink, detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton, Knorr, Cornetto, Lux, Vim, Lifebouy, Dove, Close-Up, Sunsilk, Clear, Pond's, Hazeline, Vaseline, etc,... The revenues calculated in the millions of

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    Corporate Social Responsibility of Unilever

    world’s poor as consumers. The Financial Times reports (30 April 2001) that Unilever is one of the few companies that have already taken the initiative, reformulating some of its products to make them accessible and affordable to poor in India. Detergent (e.g. Omo) and shampoo, for example, are now available in small sachets that sell for as little as half a rupee in India (speaking of excessive packaging!). This apparently made good quality products available to the poor, but begs the question ‘why aren’t

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    Case Unilever

    So it is better to formulate a proper marketing mix which perfectly aims to solve the problems. The second threat is there are already other products exist in the low-end market. For instance, Campeiro is owned by Unilever and occupies 6% of detergent market. Pop is also a product positioned to low income consumer which is owned by the biggest competitor P&G. Meanwhile, there is a brand named Invicto which can be seen as the key competitor of Campeiro. These three brands all focus on cost

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    Unilever Strategy

    Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo… For Unilever, sustainability is integral to how they do business. With 7 billion people on planet, the earth’s resources can be strained. They believes that as a business, they have a responsibility to their consumers and to the communities in which

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    Procter & Gamble Europe: Vizir Launch

    Procter & Gamble Europe: Vizir Launch 1. Problem: Whether or not launch Vizir and, if so, whether to launch it to Germany or as a “Eurobrand” 2. Issues - How to sell counter-culture? - How to expend liquid detergent of Vizir into a “boil wash” powder detergent washing culture? - How to standardize its product formulation, packaging, advertising, and promotion if it is going to be a “Eurobrand”? - How to control the budget and keep the subsidiaries’ profit opportunities? -

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    Detergent Powder

    Detergent Powder Plant Introduction Spray Drying Soapergent Industry company specializing in the development, design and engineering of liquid and powder processing equipment for the manufacture of products in liquid, powder, granular or agglomerate form. Spray dryers and coolers, fluid bed systems, evaporators, homogenizers, And granulators. Today’s plants are designed for operational and environmental safety, featuring concepts that give the lowest energy consumption, while achieving

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    Papanick

    hjvhgfc fdx c r e rsx re c rx rx dc rsex rx c ez e xcf v bj nk kmo pok, pok oij oh yug yu hyju vg yt ni iu noi mo jni omo h iug n kiu hyu g kluh kyfh jfgr d redr ws w fgx ghc hvj kj hubk lu kn kn kl; nlk n lkuh kf rd efx x fx g fv hjb nl nkj jk bgh vg hc hjvhgfc fdx c r e rsx re c rx rx dc rsex rx c ez e xcf v bj nk kmo pok, pok oij oh yug yu hyju vg yt ni iu noi mo jni omo h iug n kiu hyu gkluh kyfh jfgr d redr ws w fgx ghc hvj kj hubk lu kn kn kl; nlk n lkuh kf rd efx x fx g fv hjb nl nkj jk

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    Tutorial

    1. To illustrate how companies use various segmentation criteria, (a) Choose 3 brands of laundry detergents. Describe the benefit segments each brand is appealing to. • Tide "helps keep clothes looking like new." It's the all-purpose family detergent that is "tough on greasy stains." Tide with Bleach is "so powerful, it whitens down to the fiber." • OMO Blackwash is specially formulated to be tough on stains, whilst helping protect your black clothing and keep them looking black. • Fab® Fragrance

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    Soaop Detergents

    ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 Lab Partners: Jeremy Campion & Jacques Donaldson Lab Partners: Jeremy Campion & Jacques Donaldson Introduction: Soaps and detergents our used frequently in our daily day to day life. Soap is a salt of a compound as a fatty acid. A soap

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    Trgfd

    acquired. When a company has achieved a dominant market share, multibrand strategy may be its only option for increasing sales still further without sacrificing profitability. For example, Lever Brothers sells washing powders under the Persil, Omo and Surf names; Cadbury sells chocolates under the Dairy Milk, Bournville and Fruit & Nut names; Heinz sells canned convenience foods under the Baked Beans, Spaghetti Hoops and Alphabetti Spaghetti names. Names There are three basic categories

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    3 Tools of Monetary Policy

    decrease money supply in circulation the federal reserve increases reserve requirement ratio EX) If the reserve requirement ratio is 10% raise it to 11% 2) Federal reserve committee ( Federal Open Market Committee) FOMC conducts Open Market Operations OMO (OMO is the buying and selling of government bonds to and from the public) a. To increase the money supply, Feds FOMC says buy government bonds from the public (Fed writes a check on its own account – means print money added “to” circulation – the banks

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    Mass Marketing and Mass Customization

    While Kodak is competing with Fuji, a photography company from Japan, the invention of digital camera almost makes those companies to be in bankruptcy. Another example, Unilever and many detergent manufacturers are anxious about the invention of ultrasonic washing machine. This may lead to the disappearance of Omo (products of Unilever) Market research cost Today, when the supply of many commodities overcomes the demand, the society changes from manufacturer society to consumptive society

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    Marketing Strategy of Unilever Bd

    March 2011: Unilever announced that it has entered a binding agreement to sell the global Sanex business to Colgate-Palmolive for €672m. Unilever also announced that it has entered into a binding agreement to acquire Colgate-Palmolive’s laundry detergent brands (Fab, Lavomatic and Vel) in Colombia for US$215m. 2.2 History & Growth in Bangladesh perspective Unilever Bangladesh is a company that has its own history intrinsically built with the development of its nation and its culture. It has been

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    Rin Detergent

    CASE: M-313A DATE: 02/07/08 RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory

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    Unilever

    brands, which include Knorr, Flora, Becel, Hellmann's , Lipton , Iglo, BirdsEye, Findus, Rama, BlueBand, Slim Fast, Bertolli , Ice cream 'heart' brand and Cadbury chocolates In many parts of the world they lead the home care market with brands such as Omo, Surf, Skip, Cif and Comfort Their leading personal care brands include Dove, Lux, Sunsilk, Ponds, Axe and Lynx. Unilever is currently one of the most successful consumer goods companies in the world and they have set their ambitious targets for

    Words: 11139 - Pages: 45

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    Analysis of Unilever Financial Reporting

    Report and Accounts) The brands fall almost entirely into two categories: Food and Beverages, and Home and Personal Care. Unilever's brands include: Aviance, Axe, Lynx, Blue Band, Dove, Flora, Becel, Heart brand, Hellmann's, Lipton, Lux (soap), Surf (detergent), Rexona, Sunsilk, TIGI, Knorr. It can bring brand benefits for the other services of the company as well as expanding market in developing countries. In addition, Unilever provide with designing, packaging, marketing and advertising, and the brands

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    Unilever in Brazil

    explore growth opportunities in the marketing of detergents to low-income consumers living in the Northeast of Brazil, and felt Laercio had the seniority and skills necessary for the project (Laercio had joined Unilever in 1986 after graduating from Fundação Getulio Vargas in São Paulo and had participated in INSEAD’s Advanced Management Program). More importantly, Laercio had never been involved in the traditional Unilever approach to marketing detergents, yet his experience in Pakistan had made him

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    Marketing - Unilever Case Study

    .............................................................................. 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process ................................................................................. 2 Influences on consumer decision making .......................................................

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    History of Egbeda Egga

    case. The song - Ihun woo se ’un ’ye exemplifies funeral song as practiced by Egbeda-Egga women. Example 1: Cantor: Ihun woo se’un’ye Chorus: Omo a se ’un wo Cantor: Owo woo na ’un’ye Chorus: Omo a na ’un wo Cantor: Omi woo pon ’un’ye Chorus: Omo a pon ’un wo Cantor: Gbogbo ’un woo ba ti se’un’ye Chorus: Omo a se ’un wo Cantor: Ihun woo se’un’ye Chorus: Omo a se ’un wo Translation Cantor: Whatever you’ve done to mother Chorus: Your children will do to you Cantor: The money you spent for mother Chorus:

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    A Decade of Organization Change at Unilever

    Unilever is one of the world’s oldest multinational corporations with extensive product offerings in the food, detergent, and personal care businesses. It generates annual revenue in excess of $50 billion and a wide range of branded products in virtually every country. Detergents, which account for about 25 percent of corporate revenues, include well-known names such as Omo, which is sold in more than 50 countries. Personal care products which account for about 15 percent of sales include Calvin

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    Hindustan Unilever

    could deliver the desired value proposition or if there was a need for brand extension Promotion, placement and price to be considered for long term profitability Proposal      Brand extension of Campeiro; as ‘Campeiro White’ detergent powder format (Refer Section 5.1) Structured placement to both capture the existing and new market in the North East (Refer Section 5.4) Branding alternative – Will be branding it Campeiro White o Pros  Leveraging already existing brand name

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    Unilever Marketing

    profitable history in Brazil. After setting up in Brazil in 1929,Unilever set up their first plant in 1930 to manufacture Sunlight Soap. In 1957 OMO, the countries first detergent, was launched and grew to be Unilever’s most successful Brand commanding 52% of the market share. Completing the detergent portfolio are Minerva, which is sold as both soap and detergent powder and Campeiro, their price based brand. Together the Unilever portfolio commands 81% of the market. Upon review of the company’s strategic

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    Detergents

    INDIAN DETERGENT INDUSTRY: NEED FOR NEW VARIANT TO TAP POTENTIAL GAPS DR. RITESH K. PATEL Assistant Professor, PG Research Center for Governance Systems, Gujarat Technological University, Ahmedabad, Email: visit_ritesh@yahoo.com, Mo.: +91-9687100199. ABSTRACT The market of synthetic detergents was valued at about Rs 112 billion as of 2012-13 with a compounded annual growth rate (CAGR) of 3%. Out of this, the machine wash or automatic sales has been dominated by powder detergents, with

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    Business Theories

    firstever liquid detergent, especially for Men’s White Thobes is introduced across the Middle East Hollensen, Global Marketing 6e, © Pearson Education 2015 Hollensen, Global Marketing 6e, © Pearson Education 2015 Results: I 2008 25% of women in the Golf region recognized Persil ‘as an expert in Abaya care’. This figure increased to 37% in 2010. The sales volume of Persil Abaya increased 24% in 2009 and further 33% in 2010. The Persil market share of liquid detergent in the Golf region

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    Effects of Laundry Detergents to Plants

    SCOPE Background of the Study Have you ever wondered how laundry detergents started? Where did one of our most used cleaning products come from? Initially, people would wash their clothing in a lake or river using a wash board and some soap. Throughout the time of the Egyptians and Babylonians, soaps came from rendered animal fat and ashes. It wasn't until World War II that laundry detergents came out. Laundry detergent is not a soap but actually a chemical compound which cleans clothing by

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    Detergent Study

    Detergent Study by manjiri1991 | studymode.com The soap nut tree, Sapindus mukorossi, is one of the most important plants in the tropical and subtropical areas in Asia. Native to South India, it grows wild in warm temperate to tropical regions. Belonging to the family Sapindaceae, the genus Sapindus includes between 5 to 12 species. The soap nut tree, also known as Soapberry, has been used traditionally in India to wash clothes and hair. The Indian names for soap nut are Ritha, Doadni, Doda or

    Words: 4394 - Pages: 18

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    Consumer Behavior

    United States). [edit] Individual branding Main article: Individual branding Each brand has a separate name (such as Seven-Up, Kool-Aid or Nivea Sun (Beiersdorf)), which may compete against other brands from the same company (for example, Persil, Omo, Surf and Lynx are all owned by Unilever). [edit] Attitude branding and iconic brands Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing

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    Marketing

    the world's largest producer of food spreads. One of the oldest multinational companies, its products are available in around 190 countries. Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion euros - Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf. It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc, based in London. The two companies operate as

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    Marketing Mix Omo

    LƯỢC MARKETING – MIX CỦA BỘT GIẶT OMO CỦA TẬP ĐOÀN UNILEVER BỘ TÀI CHÍNH TRƯỜNG ĐẠI HỌC TÀI CHÍNH – MARKETING KHOA MARKETING THỰC HÀNH NGHỀ NGHIỆP MÔN MARKETING CĂN BẢN CHIẾN LƯỢC MARKETING – MIX CỦA BỘT GIẶT OMO CỦA TẬP ĐOÀN UNILEVER GVHD: Thầy Trần Nhật Minh SV Thực Hiện: Nguyễn Hiếu Anh Thư MSSV: 1321001955 LỚP 13DQH LỜI CÁM ƠN Với sự giúp đỡ quý báu của thầy cô và bạn bè, em đã hoàn thành đề tài “Chiến lược marketing của bột giặt Omo của tập đoàn Unilever”. Đề tài này

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    Business Plan for Liquid Detergent

    BUSINESS PLAN FOR LIQUID DETERGENT: A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. INTODUCTION: “XYZ” inc. is a recognized organization. As a renowned corporation ‘XYZ’ want to offer a brand ‘CLEAN’ for liquid detergent. I am the marketing planner of the organization. I am conducting a survey

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    The Steel Industry

    directors. Its annual turnover in 2005 was €39.672 billion and employs 206,000 employees around the world.1 Unilever brands consist of Food and Beverage, and Home and Personal Care. Some of these products are Knorr, Breyer’s and Magnum, Lipton, Omo (detergent) etc. Knorr has the biggest sales of €2.3 billon in 2005. Though it is very difficult to get vital information as to Unilever’s managerial tactics and strategy, most of the information was gathered from the internet through companies’ websites

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    Walls

    the nose-cone of a rocket and we have already ignited the fuel. In the last two years alone we’ seen the birth of Wall’ Beijing, the building of another Wall’ ve s s factory in Shanghai, the construction of a new detergents plant in Minhang, the joint venture with Zhanjiakou Detergents, the start up of Lipton Guangzhou and the launch of a whole shopping basket of excellent global Unilever brands. With the continuing support and hard work of all our employees across this great country, I am sure that

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    Unilever

    to adopt for the development and increase of local market for their brands, which could occur either through the acquisition of other companies or through joint ventures as in the case of Brazil, China and India. For instance, the demand for its detergents has been increased through the development of local brands which can be found in other markets of developing nations with immense potential Brazil where Ala is extremely popular and India which has Wheel to compete with the other cheaper brands

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    Ceo Report Unilever and Cuba

    environmental protection. Cuba is opening up its economy to foreign investment with some economic reforms in the system. As a result, Unilever-suchel S.A. will build a new factory to enter the Cuban Market with international known brands such as Lux, Omo, Rexona, Sedal. The food and cosmetics giant Unilever will begin operations in Cuba in 2017 after communist officials authorized a joint venture with Suchel. In the venture, Unilever will invest $35 million in order to acquire a pole position in

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    Cassava Leaves as an Emulsion Surfactant for Detergents

    EMULSION SURFACTANT FOR DETERGENTS ____________________ A Research Project Presented to the Faculty of the Science Technology and Engineering Batasan Hills National High School IBP Road, Batasan Hills, Quezon City ____________________ In Partial Fulfilment of the Requirements for the Research III ____________________ by Borromeo, Kristine Joy R. March 2016 CHAPTER I THE PROBLEM AND ITS BACKGROUND Background of the Study Almost every human uses detergents everyday, the problem

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    Unilever

    March 2011: Unilever announced that it has entered a binding agreement to sell the global Sanex business to Colgate-Palmolive for €672m. Unilever also announced that it has entered into a binding agreement to acquire Colgate-Palmolive’s laundry detergent brands (Fab, Lavomatic and Vel) in Colombia for US$215m. 2.2 History & Growth in Bangladesh perspective Unilever Bangladesh is a company that has its own history intrinsically built with the development of its nation and its culture. It has

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    Marketing Plan for Uniliver

    are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core

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    Procter and Gamble

    As a trainee working for the laundry detergent brand manager at P&G France, you are being asked the following questions in order to prepare a brand review. Question1: What have been the main changes on that market during the past year? Whatever the financial context in France, we can observe that customers are staying loyal to their own brand. The three major leaders, which are P&G, Henkel and Unilever, are keeping their leading position (respectively 27.2%, 20.7%, and 20.3% volume share

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    Cold-Water Detergent

    Cold-Water Detergents Get a Cold Shoulder Tom Uhlman for The New York Times A researcher for Procter & Gamble, Jack English, with fabric test samples. P.&. G makes Tide Coldwater, a category leader. By ANDREW MARTIN and ELISABETH ROSENTHAL Published: September 16, 2011 * Newly formulated laundry detergents can wash most clothes perfectly well in cold water, manufacturers say, but customers are stubbornly refusing to turn down the temperature. Although some of these detergents have

    Words: 1198 - Pages: 5

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    Second Life

    using soap in NE market. 2. Economic situation. Q: 3 what are marketing strategies for this case? Firstly, include betterment in product PRODUCT 1. Product with an attractive design. 2. Make the product between OMO and CAMPERIO. PRICE 1. Change the price of OMO. 2. Reduce the cost of other products for introduce a new one. 3. Set normal price not too low it will increase competition. PLACE 1. Easy availability of product. 2. Effeciency in distribution. PROMTION 1. Not

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    Literature Review

    Cadbury Flake or Cadbury Fingers in the United States). Individual branding Each brand has a separate name (such as Seven-Up, Kool-Aid or Nivea Sun (Beiersdorf)), which may even compete against other brands from the same company (for example, Persil, Omo, Surf and Lynx are all owned by Unilever). Attitude branding and Iconic brands Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing labeled

    Words: 4012 - Pages: 17

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    Omo Detergent

    Marketing strategy of OMO detergent from 2002 to now INTRODUCTION Today’s Vietnam has opened integration with the international economy so consumers have more choices. The competition between brands is increasingly fierce. Therefore, companies are adopting new methodologies in order to market their products and services to a contemporary market. However, one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO detergent of Unilever. It has very

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    Marketing Concepts Assignment - Soup Industry in Australia

    2001) However the last century in particular has witnessed a number of changes in the properties and production of soap and other detergent products. Today there is a wide variety of industry products in either bar, powder or liquid form. Detergents came into general use in the 1950s and by the 1960s sales of detergents surpassed those of soap. Indeed today, detergents have nearly replaced soap-based products for most household cleaning, laundry dishwashing demands. Changes to the Industry The 1970s

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    Reasons for Kfc Enter in to Bangladesh

    well as such miscellaneous brands as Q-Tips and Vaseline. Unilever's third major sector is that of cleaning products, which is responsible for about 22 percent of turnover; brands include Wisk and All laundry detergents, Snuggle and Final Touch fabric softeners, and Sunlight dish detergents, and this area also includes the company's line of institutional cleaning products. Unilever maintains production facilities in 88 countries and sells its products in an additional 70. About 47 percent of revenues

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