Coke vs Pepsi
Coca-Cola Company’s and PepsiCo. Inc.’s called the Cola Wars (Cardenal, 2013). For a long time, Coca-Cola dominated the soft drink industry. However, Pepsi later showed that it has got what it takes to eat up Coca-Cola’s market share (“Success of Coke and Pepsi’s Challenge”, n.d.).
For starters, Coca-Cola has intensified its marketing efforts, as it is the lifeblood of every business (Solomon, Marshall, and Stuart, 2012). Based on the article A Brief Pepsi History (2002), the outbreak of the First
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